{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many high-end brands drive direct exposure via social media sites advertising, celeb partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items have not transformed much in decades; it does not have TikTok, and doesn't offer celebs totally fre